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  • Based in Hong Kong and focused on the Greater China region, Iron Ore is a premier distributor and brand manager in the international cycling industry. Our vision is to enhance rider performance and cycling pleasure by introducing world-class products and cutting-edge technology to the Asian market.

    As a member of the Darfon Group, Iron Ore integrates the group’s global resources with a forward-looking perspective on e-Mobility trends. We go beyond traditional distribution; by combining a "Green Product Strategy" with exceptional after-sales service and technical expertise, we ensure every product delivers peak performance and longevity.

    Our commitment extends to our flagship experience centers in key cities like Shenzhen, alongside a robust network of retail partners. We act as a professional backbone for bike shops, providing high-performance products, technical training, and market insights. At Iron Ore, we believe that when our partners and riders are satisfied, we create a superior cycling experience that elevates the value of the brands we represent.